TikTok is introducing a updated setting that permits them to lessen the quantity of AI-made videos appearing in their feeds. This move comes as the platform announced that it currently hosts over 1 billion AI-generated clips.
Testing and Rollout
The new functionality is being tested over the next few weeks before a global launch. This development coincides with a surge in content created by AI, driven by new content generation software.
AI Proliferation Online
Recent reports that approximately 10% of the fastest-growing video streams on a popular video site primarily display clips produced artificially. A significant portion of this output is deemed mass-produced AI material, a term for poor-quality, bulk-generated content that is typically nonsensical or dreamlike.
“We know from our community that numerous viewers enjoy content produced via AI tools, including AI artwork to educational videos, and we want to offer the community the option to see more or less of that, based on their own preferences,” said a company executive.
Scale of AI Content
TikTok announced that there are presently 1.3bn videos on its service tagged as AI-generated. Collectively, over 100 million media items are added to the platform every day, making AI content a limited percentage of its total content library.
How to Adjust Settings
Members will be capable of reduce or increase the level of AI content they watch by using the “manage topic” feature in the application and picking AI-made media. Additional categories that can already be modified under the filter encompass politics, style, aesthetics, and choreography.
Platform Guidelines
Its guidelines oblige content makers to tag “realistic” AI-generated content, and it forbids dangerous fake videos of public figures or crisis events. Any believable AI video that is without a tag can be taken down under its terms of service.
Furthermore, the service will henceforth attach an “AI-made” tag to content created with its own AI tools, or detected by an industry-wide initiative for recognizing content made by AI. This action is intended to help prevent users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
The company is also establishing a $2 million AI literacy fund for specialists and groups to create educational content about responsible artificial intelligence. This program will support charitable organizations focused on teaching programming and robotics.
Content Safety Approach
The video-sharing app has defended its safety measures, during controversy over intentions to lay off hundreds of safety staff in Britain. It is expected to eliminate hundreds of positions in its user protection team in London, with labor groups and online safety experts expressing worry that humans are being replaced by machine-led review.
A senior executive explained that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by filtering out the most distressing content ahead of it gets reviewed by people. The company reported a 76% decrease in explicit and harmful content reviewed by human moderators over the previous year due to the use of its machine learning processes.
It is vital to combine humans and technology to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we additionally believe it’s very important to limit contact with dangerous material as rapidly, which is the area in which a extensive automated help is making a difference work at speed.”
